Aura Friedman was born in Israel and grew up in the beach towns of San Diego and Miami Beach. She moved to NYC after building prominent clientele and a strong reputation for herself in Miami. When Allure Magazine listed her as the best colorist for Miami Beach and she knew it was time to branch out and follow her dream of working in NYC on fashion and celebrity editorial / runway projects.
Aura is an artist; she is constantly working on new ideas and creative concepts. Her inspiration comes from everyday experiences, haute couture designs, film, and art. When working with color, her attention to detail sets her apart. When evaluating a client, whether at the salon or at a shoot she considers everything about the person- their eye color, skin tones, brow shades, and personal style. Using placement and tone in the most flattering ways to create an understated elegance which she is known for.
Aura loves every aspect of color – and is not only known for her natural eye and creativity but for her ability to speak about her craft. Aura has for been called upon by Bumble and Bumble to speak with beauty editors about hair color trends for 2010 and is comfortable speaking in front of large audiences coloring and discussing hair trends.
Her celebrity clientele is growing rapidly, and currently includes; Sophie Dahl, Sasha Baron Cohen, M.I.A, and Lady Gaga. Aura is often called upon to color wigs & painted hair wefts, she has worked on shows for NY fashion week- Raoul, A Muse by Richie Rich and the Broadway cast of HAIR; Aura collaborates with renowned editorial hairstylists Jimmy Paul and Cim Mahony. Her work can be seen in publications such as Elle, Dazed & Confused, Vogue Italia, and French Playboy.